Carlsbad, Calif., – November 27, 2012 – Spinal Elements, a spine technology company, today introduced their “Pledge to be a Hero” program. This announcement follows the introduction of the company’s Hero™ Allograft last month at the North American Spine Society (NASS) meeting. Spinal Elements chose to name its first allograft tissue product “Hero” to honor those whose donation made the tissue donation possible. Although many companies earn significant profits from the sale of allograft, Spinal Elements, a for-profit company based in Carlsbad, Calif., has chosen to donate all profits from the sale of Hero Allograft to charities benefiting children with life-threatening medical conditions.
The “Pledge to Be a Hero” program offers surgeons and hospitals the opportunity to pledge to use only allograft tissue from companies that do not profit from the transfer of that tissue whenever clinically feasible. The company will help raise awareness of the given surgeon’s or hospital’s participation by offering to work with local media outlets to inform each participant’s community about their involvement in the program.
Leading neurosurgeon Dr. Carl Lauryssen of Los Angeles, the first neurosurgeon to inject stem cells into a human spinal cord, was also the first surgeon to take the “Pledge to Be a Hero.” He stated, “I’m proud to participate in this program. With all else being equal in terms of safety and efficacy, I would rather support something that goes to a good cause while paying respect to the donor that made the allograft possible.” Dr. Lauryssen began using Hero this month.
Hero consists of various configurations of human allograft tissue including demineralized bone matrix (DBM) in paste or putty form, compressible cancellous blocks and strips, and structural grafts. These types of grafts are typically used in fusion procedures. For more information, please visit www.spinalelements.com/hero.
About Carl Lauryssen, M.D.
Dr. Lauryssen is a world-renowned, board-certified neurosurgeon practicing in Beverly Hills, CA since 2003. He is currently the Director of Research and Education at Olympia Medical Center in Beverly Hills. Prior to that, Dr. Lauryssen was on the faculty at the Washington University School of Medicine for 7 years, where he directed the advanced neurosurgical spine program at Barnes-Jewish Hospital. In addition, Dr. Lauryssen was the first neurosurgeon to inject stem cells into a human spinal cord, as part of an FDA trial. (http://towerorthopaedics.com/lauryssenfull)
About Spinal Elements
Spinal Elements, headquartered in Carlsbad, CA, is a spine technology company for spine surgeons who demand innovative, extremely high quality surgical solutions. From the company’s early work which helped make PEEK commonplace throughout the spine industry to our recent advancements in controlled delivery, stand-alone technology, and titanium coated PEEK, Spinal Elements has built a reputation for being trustworthy, innovative and different. The company is focused on the development and marketing of progressive spinal treatment options and markets a complete portfolio of advanced spinal implant technologies across the globe. For more information, please visit www.spinalelements.com.